The Fashion industry is constantly transforming. Every season new styles emerge and can quickly dominate the market. Nowadays, it’s all about street wear and the rise of the urban t shirt. Urban has not always been the main focus of t shirt fashion. The 70s had both glamorous, glitzy disco-style t shirts and rebellious, torn punk-style t shirts. Designers in the 80s developed crazy new methods of making t shirts, such as using heat-sensitive colouring dyes. Nowadays the urban t shirt is the new big thing.

This is a combination of punk, hip-hop and pop brought together in a funky, wide-ranging line of fashion styles that represent urban culture and everything that is inherent in it. Mass production is not associated with the modern urban t shirt. Hundreds of street brands, both tiny and large, have sprung out of this developing movement, creating thousands of diverse street-wear designs and funky unique, sometimes hand-made, clothes. As today’s subcultures, fashion styles and music genres mix and combine, big, familiar brand logos no longer dictate the design of the urban t shirt. It’s about being unique and about representing whichever part of this modern mixture of urban culture you slot into. The public now decide what’s hot and what’s not, not the brands.

The urban t shirt plus its accompanying streetwear fashion have crossed the borders of many different sub cultural fashion styles; punk, surfer, skater, hip-hop, pop and also now take from and influence the mainstream. This diversity is expanded even further by the mix and blend of old and new. Within the large urban t shirt collection available today, you can see vintage and retro looks taken from past eras, but these styles have been mixed, merged and transformed into fresh new creative urban fashion. Read the rest of this entry »

Jeans are timeless classics, a cultural code of our epoch which can be found everywhere, in all combinations and situations. This universal dress-code of several generations changes its form and color, preserving its spirit. But let us take a close-up on color of jeans today.

Classical made to measure jeans come in indigo or dark indigo. They remain popular in current season, however, jeans of all possible colors appear in the collections of modern fashion designers all over the world. Light blue, black, lemon yellow, turquoise, pink, red or berry colors – there is definitely freedom of choice! For example, check out the collections by Pimkie, Diesel, Pepe Jeans or 55DSL!

However, be careful – bright jeans, especially skinny jeans, attract additional attention to certain parts of your body. So if you are not quite sure of your silhouette, better give preference to classical indigo models.

This also brings up the question of the right combination. What should you wear you bright customized jean with? Fashion designers recommend combining it with whole-colored tops and t-shirts, as well as with leather jackets. The prefect shoes to match with bright colored jeans have high heels or a platform. This will visually make your silhouette slimmer, hide all the imperfections of your figure and make you look very feminine. Don’t be afraid – celebrities like Sienna Miller, Stacy Furgusson, Ashley Simpson and Rachel Bilson have already made their choice and can be now seen wearing white, yellow or red jeans.

But let us not limit our talk about the color of customized denim just to the color of jeans. Let’s also speak about embellishments! Embellished jeans with prints, rhinestones and embroidery stay popular this season as well. The same can be said about fur furnishings, frillery, falbala, gold-worn stains. The fantasy of world couturiers has no limits! Read the rest of this entry »